Any website that relies on interaction between agents requires an effective reputation system to build trust or otherwise support the site’s purpose, whether this be developing a community, engendering socially networked capital, supporting trade, or providing entertainment. So far, sites have maintained their own siloed reputation mechanisms, but as the web evolves to become even more social, and websites further develop the links they have with each other, this walled-garden model of reputation will cease to work. A consolidated reputation network that takes further advantage of the web’s still untapped potential for cheap, context-specific ties must replace these many individual mechanisms. Without such a system, trust will continue to break down in the face of an onslaught of prisoners’ dilemmas, leaving the Internet an ineffectual place for meaningful social activity.
Alex | Filed under: Uncategorized | No Comments »